Opening Doors.
January 3, 2010
Whilst researching for my current Ethics project I stumbled across The Co-operative Bank animations. The Co-operative have created many shorts highlighting the many concerns of their corporate responsibility and Ethical Policy. Each short is different, and are all beautifully put together and are quite hard hitting and rather powerful. I am extremely impressed by what they stand for, they won’t take on clients who fund or arm war, who use animal testing, sweat shops and that is only a few of many. This above film is created by Matte Black films. It is my favourite of all of them as I adore the illustrative style, it is so rough and raw and works so well in the environment, it looks so used and sterile. I love the letterbox style framing too, it adds to the overall eerie feel of the piece as if you are peeking in at something you are not supposed to see, and that just sums up the whole idea of the piece. The choice of sound works so well too, it is spine chilling. Amazing work! YouTube the rest of the videos, you will not be disappointed!