What type are you?

January 13, 2010

Well I am the beautifully delicate, elegant and decorative Archer Hairline typeface. An absolutely beautiful typeface in my opinion, quite feminine.

What type are you?

So why not take a few seconds and find out what type you are. Pentagram have a beautifully created, interactive film on their site. An elegantly dressed man, whose face you never see, asks you a series of four questions to determine what typeface you are. The film is so well designed, close up of his hands and movements, make for an interactive experience, he interacts with the time it takes for you to answer a question etc. It is a very quirky piece, his german accent just adds to it all, and his scholar vocabulary just draws you in. It is an incredible piece, and a great idea, and the design of the whole piece works so beautifully. A great idea, extremely well executed. So check it out and let me know what you get. Oh and the password is character.

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