Karla Burns

I had previously shown some of my initial ideas for this project in an earlier post. We were given the chance for our designs to be chosen for a live project, unfortunately my design did not make the short list but I was quite pleased with the outcome of my piece, but in the end my design was too youthful and deemed not appropriate for the audience. We had to design generate a new brand for a conference happening at the University nest year. The conference is called ‘Displaying Word and Image’. Unfortunately with this project we were working blind, as we did not get the chance to talk to the client about what they wanted or most importantly what was appropriate. All we received were some powerpoint slides with work the client liked from the likes of Alan Fletcher and Si Scott, so to me the field was wide open with the possibilities of design for the branding of this conference. I took that attitude and ran with it.

This is the entire conference pack that I designed. I drew my inspiration from Tiffany Stain Glass, I have always been fascinated by it. It is so delicate and beautiful and the vibrancy is absolutely breath taking.

This is the conference poster that can also work as a flyer or a pdf email.

This was my proposed conference booklet cover, I wanted it to be vibrant and simple. I used a multi-coloured palette for this as I wanted colour to differentiate each piece of literature at the conference.

I felt that the colours together complimented each other beautifully.

Here are some further pieces that show how I tried to effectively use type, line and colour to compliment each
other and break up the format and show hierarchy.