Karla Burns

In the last semester at university we as a class undertook the task of creating a publication, that would be sent out to local and international studios to showcase the talent within our year. This project was a group project, and the class was divided into groups of 3, and we were each given a studio or creative to interview. After the interview we had to design, and come up with a proposal for the publication, whether it be print as in a book, a collection of cards, or posters or be it media, in the form of a DVD or CD, or a website. My group received the amazing opportunity to interview Dublin Creative, Creative Director for Dynamo and Co Founder of The Small Print; Richard Seabrooke. It was an overwhelming task to undertake, interviewing a designer of such calibre and then designing some form of publication that he would then see, and would be tied to him. The pressure was at times overwhelming but I think that just added to the creative process, as a group we broke up designing and working on different parts of the proposal. One of us designed posters, another packaging and another quotes from printers etc.

These are some of the pieces that I created for this project. My main task was to create posters for the publication. We had decided to propose to the class that we create a package which inside housed 18 posters, each creatives interview on one separate poster. Double sided and full colour, one side holds an interview designed using a beautiful typographic layout which compliments folds and the otherside an illustrative poster that in some way represents the subject.

I created over twenty designs for the poster. I adore the colours and the modular typography used in the branding for Richard’s company The Small Print, and the idea of modular shapes and colours is what I ran with, when creating the posters. Some where photomontages, some purely typographic, so illustrative and some a mixture of all. The poster was thin long rectangle, made from two squares. The fold was two diamond folds on each of the squares. Each poster, is received as a square, and it unfolds beautifully, I think it is an extremely exciting fold.

I created this little cost effective envelope (as a cheaper alternative to the beautiful one that we had proposed that Rory Murphy designed). It is created out of a piece of tracing paper, with the name of the participants wrapping around it, and a beautiful bold sticker begging the recipient to open it. I wanted the envelope to be visually exciting and intriguing.

The idea then being that once the envelope was opened 18 mini squares would be awaiting inside, to be opened and the viewer would be faced with a informational interview, that they can read and then once finished they can stick up the posters of their choice, if not all of them, in their offices.

Below is the contents of the package that the recipient would receive. Unfortunately, this proposal was not chosen although we put up a good fight and I am extremely proud of this piece of work.