VW vs DeLorean
April 26, 2010
I absolutely adore this advertisement. It was created back in 2009 for the Volkswagen Independent Cinema Sponsorship campaign. It was the brainchild of London advertising agency by DDB London. An MOT Slip from 1985 that shows that the DeLorean fails its MOT due to body modifications! It hilarious, in one of the comment boxes it mentions the Flux Capacitor, which was unable to be checked as it was unknown what it was for. It is a very well executed piece of advertising, extremely witty and light hearted, and just throws you back in time a great timepiece and a great piece of nostalgia that successfully targets its desired audience. I delved in further into VW advertising and discovered that this wasn’t the first VW vs DeLorean advert. In the 70′s they had Roger Moore as James Bond, take on the two, quite a funny ad!

May 2, 2010 at 8:04 am
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