Karla Burns

This semester we were given a live project- to rebrand a local printers to provide them with the best exposure possible. Their current brand is a mish mash of a hoarding culture of their history. Currently they have 3 different logos, each very different, each showing the progression of the company. I wanted to simplify their brand and provide the company with one simple design that would be instantly recognisable to them.

I decided to simply the entire look and feel, choosing to go with the simple ‘N&B’. I hand rendered and design a unique ampersand for Nicholson and Bass, the rights of which would be theirs. This would give them instant brand recognition from a single character in their logo. They are a printers to many facets of the design community, but mainly do print for fine art companies. I wanted the brand to marry both the print and fine art community. The ampersand was my way of doing so, I took inspiration from the Baskerville Ampersand but with my own modern twist. After doing so then intertwined it with the N and B to show the close knit relationship ethos of the company. Out of 50 people I was shortlisted by the company within the top five.

This is the proposal booklet, I hand made and handed in to the company as a summary of my brand strategy.