The trail of the Olympic Pictogram.

July 22, 2010

The Olympic Pictogram first appeared in 1936.  For the New York Times, designer, and writer Steven Heller took a look through the varying Pictograms for the Olympics over the past few decades.  Heller looks specifically at the ones that were successful and those that failed miserably.  There were quite a few dodgy ones over the years, but it is a beautiful piece that proves a creative approach, and an intent to create a piece that is new, fresh, that has an element of risk that pushes the bar on the norm can prove to be the most successful approach.  It also highlights a differing approach from purely black and white, to a bold use of colour.

(found via NY Times)

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