ISTD Brief.
March 8, 2011
Next year I will be choosing my ISTD/ D&AD brief and so I have been looking into work that previous students have created. I found this beautiful piece by Rishi Sodha, I was instantly pulled in by the presentation, the beautiful, chic black packaging, and the explosion of the individuality wrapped posters. A beautiful controlled and executed piece.
Rishi is a very talented, award winning designer, I’m sure Rishi’s career will be very successful. On Rishi’s website Rishi explains the thoughts and process behind the concept:
“The original brief was to explore the concept of 100 and its significance.
As such, in this project I decided to answer the question: If we are defined by the people we know, can you be defined by your relationships with 100 people? 100 people were each given 100 seconds to answer 3 simple questions about an anonymous person, referred to as X. These posters look at their answers & invite the viewer to make their own judgements of the anonymous subject.”
