Paula Cassidy.
January 20, 2010
A very talented designer Paula Cassidy hand crafts these beautiful and playful plushies. She creates palm sized plushie breakfast food consisting of french toast (with berets and moustaches, pop tarts, mushrooms and even fried eggs! She is venturing into Milk Cartons, and also scented tea bag plushies.
I am a proud owner of one of her Pop Tart keyring plushies, mine is strawberry and it is absolutely stunning, a rainbow of vibrant colours sprinkled upon it with neat stitches.
Paula is very passionate about her work, and each plushie is crafted with exceptional skill and quality. Each are absolutely beautiful and as you buy one, you want to buy another to have a complete set.
Paula has even ventured further creating these absolutely beautiful fried eggs and mushrooms. Soft and playful and a must for adults and kids alike, especially to brighten up those studio desks, with their vibrant, feel good qualities.
If you would like to purchase any of Paula Cassidy’s Merchandise they are a steal at £7. Paula will hand craft a one off creation for you, to your colour specification, adding that personal touch, that will ensure the absense of disappointment. They are crafted to the highest quality, and are created with skill and a lot of love and passion.
Contact Paula for orders at: cassidy-p@email.ulster.ac.uk
or check out here website: Paula Cassidy
Jeff Soto.
January 20, 2010
Jeff Soto has been my favourite artist since I was 15, I have always adored and admired his talent and imagination. He created the most vibrant paintings, created from his dreams and imagination. They are playful, inviting, and beg to enter into the imagination of the viewer. His work is unique and this is what makes them so appealing and attractive. His style is instantly recognisable. He has had shows worldwide, and is hugely successful he hails from California, the USA and has had shows in London and was a speaker for Semi Permanent in Australia. In recent years he has branched out creating figurines, Ipod covers, and even designed the album cover and booklet for American Rock band Finch. His talents cross between painting and design as he incorporates type into his work, from which I draw great inspiration from. He has published two books on his works, the first of which has completely sold out. Over the years his style has altered growing more mature and his approach has become more skilled and defined. What I adore about Jeff is that even after all these years his love for his work is still evident. He creates fun limited addition ‘zines that he sells through his site which again incorporates his flare for design and showcases his talent for painting and drawing.
Last year I bought his ‘Hope’ booklet, I received number 187 out of 200. The booklet is blue ink on blue paper and I adore the minimalist approach to the front cover which begs to be opened and the quirky back cover with its upside down graphical detail. The pack includes two random button badges. I have not been able to bring myself to unseal the packaging and have a look at the actual book in the 2 years I have had it, I cherish it too much to increase the chance of it getting damaged.
He signs and numbers every single one, and even takes it upon himself to post them out. I was incredibly impressed when I received the book to find that even the envelope he had taken the time to put his artistic flare on. It shows how much he cares for his work, he wants to showcase it and he wants to make an impact when the buyer receives their merchandise.
The envelope is illustrated front and back with rubber stamps of Soto’s own illustrations with an orange or brown ink, it is a subtle detail which works beautifully and compliments the envelope.
I later purchased his calender with which I received this accompanying booklet. I gave in and opened it when I discovered that some lucky books included hand drawn sketches and hand signed pages. I wanted to know if I was lucky enough to have received one and to my happiness I was.
Within my book, I have a hand signed piece of tracing paper, which Jeff signed with his tag ‘Soto Fish’. I love his personal touches to his products, he cares about his fans, and this effort only blows his fan base wide open.
The book is bursting from front to back, with photographs, sketches, paintings, doodles all by Jeff. Some black and white and some vibrantly coloured. It is a breath taking piece of work.
If you would like to see some of Jeffs work go to his site, his work from past to present is there to view. Whilst you are there check out his blog which he regularly updates with posts on his own work and posts on the work of fellow artists whom inspire him, it is a very inspirational blog so be sure to check it out.
Inspiration.
January 13, 2010
I like to collect quotations, my chalk wall is thick and fast becoming a shrine to inspirational quotes I have collected, from books and websites. I draw immense inspiration from words of others, especially when struggling with design problems and solutions, it is very inspiring to read the words of Paul Rand or Milton Glaser, who have the words to sum up that situation and carry you through. It is inspiring to know that fellow designers have been in the same situation and these are the words that carried them through, so here are a few quotes that I adore and I hope that you too can find inspiration in them.
“Think of and look at your work as though it were done by your enemy. If you look at it to admire it, you are lost.”
Samuel Butler
“Any activity becomes creative when the doer cares about doing it right or better.”
John Updike
“I am still learning.”
Michelangelo
“Curiosity about life in all of its aspects, I think, is still the secret of great creative people.”
Leo Burnett
“I am enough of an artist to draw freely upon my imagination.”
Albert Einstein
“Simplicity is not the goal. It is the by-product of a good idea and modest expectations.”
Paul Rand (I can relate to this)
“Life beats down and crushes the soul, and art reminds you that you have one.”
Stella Adler
“I think an artist has always to be out of step with his time.”
Orson Welles
“When you photograph people in colour you photograph their clothes. But when you photograph people in B&W, you photograph their souls.”
Ted Grant
“Limitations live only in our minds. But if we use our imaginations, our possibilities become limitless.”
Jamie Paolinetti
“Art has to move you and design does not, unless it’s a good design for a bus.”
David Hockney
“Creativity is allowing yourself to make mistakes. Design is knowing which ones to keep”
Scott Adam
“Graphic design is the paradise of individuality, eccentricity, heresy, abnormality, hobbies and humours.”
George Santayana
A great quote for students:
“I am always doing that which I cannot do, in order that I may learn how to do it.”
Pablo Picasso
“The first mistake of Art is to assume that it’s serious.”
Lester Bangs
“Colour does not add a pleasant quality to design – it reinforces it.”
Pierre Bonnard
“The distance between insanity and genius is measured only by success.“
Bruce Feirstein
“Creative without strategy is called ‘art’. Creative with strategy is called ‘advertising’.”
Jef I. Richards
“Good design begins with honesty, asks tough questions, comes from collaboration and from trusting your intuition.”
Freeman Thomas
Personally I gain so much inspiration from the truth behind this quote:
“A new idea is delicate. It can be killed by a sneer or a yawn; it can be stabbed to death by a joke or worried to death by a frown on the right person’s brow.”
Charles Brower
“An essential aspect of creativity is not being afraid to fail.”
Dr Edwin Land
Feel free to add to this!
What type are you?
January 13, 2010
Well I am the beautifully delicate, elegant and decorative Archer Hairline typeface. An absolutely beautiful typeface in my opinion, quite feminine.
So why not take a few seconds and find out what type you are. Pentagram have a beautifully created, interactive film on their site. An elegantly dressed man, whose face you never see, asks you a series of four questions to determine what typeface you are. The film is so well designed, close up of his hands and movements, make for an interactive experience, he interacts with the time it takes for you to answer a question etc. It is a very quirky piece, his german accent just adds to it all, and his scholar vocabulary just draws you in. It is an incredible piece, and a great idea, and the design of the whole piece works so beautifully. A great idea, extremely well executed. So check it out and let me know what you get. Oh and the password is character.
Opening Doors.
January 3, 2010
Whilst researching for my current Ethics project I stumbled across The Co-operative Bank animations. The Co-operative have created many shorts highlighting the many concerns of their corporate responsibility and Ethical Policy. Each short is different, and are all beautifully put together and are quite hard hitting and rather powerful. I am extremely impressed by what they stand for, they won’t take on clients who fund or arm war, who use animal testing, sweat shops and that is only a few of many. This above film is created by Matte Black films. It is my favourite of all of them as I adore the illustrative style, it is so rough and raw and works so well in the environment, it looks so used and sterile. I love the letterbox style framing too, it adds to the overall eerie feel of the piece as if you are peeking in at something you are not supposed to see, and that just sums up the whole idea of the piece. The choice of sound works so well too, it is spine chilling. Amazing work! YouTube the rest of the videos, you will not be disappointed!
Digital Entrepreneurship.
December 11, 2009
I am currently studying a Design Entrepreneurship module, and it is absolutely fascinating. We had a truly inspiring talk from lecturer and entrepreneur Chris Murphy, who explained the whole entrepreneurship ethos to us, and the idea of making money whilst you sleep. He asked us why we were not making money from our designs and this hit home to the entire class. It has got me thinking and inspired me to go out and find my place in the world of entrepreneurism. Chris directed our attention to a website called Etsy that could be our first footing into this world. It is a beautiful site where artists from all fields come together and sell their designs to a global market. This site could make you broke, there are so many beautiful items on it, I always go onto it and find atleast 10 things I just NEED! I have picked out a few of my recent Graphic Design favourites from the site. I love beautifully crafted typographic pieces and these three pieces I would buy in a heartbeat, not for any practical purpose, just purely for the the design quality of each piece. I am a nerd when it comes to typographic pieces, they just excite me, no matter how plain a design the type always speaks for itself!
I wish they made these as purses as well as wallets as I absolutely adore them. This is just a beautiful and quirky crafting of helvetica on a practical everyday object. Personally I am not one who has sold into the whole helvetica hype, but that does not make this design any less exciting for me. I love humour in design, I love when it is designed to be enjoyed as the soul purpose.
This was the designers sales pitch, short and sweet, it is a wallet designed for a target audience; designers and type enthusiasts:
” I am not one to Who’s the original and who’s the impostor? I think we all know the answer to that one. This wallet was designed to further the debate between the Arial and Helvetica camps, while firmly stating its own position.
Wallets come in two flavors-Helvetica Good (white) and Helvetica Evil (Black). This is the evil (mwa ha ha) version.”
Again another take on helvetica with a humorous treatment. It is a beautiful layout on the bag. Tote bags are just part of everyday life, they are just like plastic bags, every supermarket, clothes shop, music shop etc have jumped on the Tote band wagon, so it is nice to see something different and exciting done with the design on them. Again this piece was crafted with a target audience of typography lovers in mind. It is not a generic design designed to sell to a wide audience. It is carefully crafted and thought out and this is what attracts my attention. I adore that effort has also been put into the production as the totes are silk screen printed.
This is the designers sale pitch:
“silkscreen some days feel like helvetica tote
be green while making a statement!
this tote is inspired by helvetica. playing on syllables, words & meaning while creating visual interest with typography. perfect for any font savant, designer or typoholic.”
These are created by the same designer as the above totes. They are beautiful, playful cards and I want to collect them all. I would love to receive one of them. They are letterpress printed which gives them a beautiful quality and texture. They are beautifully designed and the lay out uses debossing and negative space. They are designed with the designer or type enthusiast in mind, and they really speak out to this audience not only through design but through the quirky humour.
This is the designers sales pitch:
“letterpress futura card
4bar letterpress card
i’m a type zealot… officially in fact, it says so on my business card. my type obsession has been the inspiration behind many of my creations; this card being one of them.
this card is part of a series. the series is based off some of my favorite & maybe even one not so favorite fonts. playing on words & meaning while creating visual interest with typography. perfect for any font savant, designer or typoholic.”
Bicycle Film Festival ’09 Trailer.
November 25, 2009
I adore this video, it is absolutely amazing, I was so excited when I first saw it. The Bicycle Film Festival ’09 trailer was created by Marco Mucig. It is such an innovative and interesting way of presenting type, and presenting a title of an event. The layout and flow is effortless, and it looks so simple but this is what makes it so visually appealing, it just pulls you in right up until the final second. The set up of the frames are gorgeous, the use of light adds to the vibrancy of the scenes. It is just a highly polished, quirky piece of video, that is exciting from start to finish. Marco Mucig has a very ecclective selection of his work on his website, which is a visual explosion of colour and illustration it is absolutely stunning work, check it out HERE!
Morag Myerscough.
November 15, 2009
I am so excited, this wednesday night Morag Myerscough is giving a talk at my university, I am counting down the hours. I absolutely adore her work, she literally thinks outside the box and comes up with the most insane design solutions that are so appealing to the eye and mind. She has such a talent of engaging and interacting with her target audience in her design, she is definitely someone who inspires and instills passion in me, I am so excited to hear her speak, and hear how she thinks!
Morag set up her own cross disciplinary design practice in 1993. Over the past thirteen years she has created work for many large businesses, here are but a few of her clients:
Barbican Art Gallery: Future City exhibitions
The British Council: British Pavilion, 9th Venice biennale
Derwent Valley: Tea Building Signage
Science Museum: Future Face 2004 exhibition
RIBA:literature and exhibition
Architecture Foundation: Greetings from London, 2004 exhibition
Conran: bluebird branding and Conran Collection food packaging
Wedgwood: Rebranding all packaging 2005.
Her talents cross over many fields of design, but my favourite of all are the work she does in the field of wayfinding, it is so strange and out there. She is not afraid of doing signage that is in your face, and screaming at you from every angle. Her work is made to be seen, it has a purpose and I suppose her success in doing so is why I admire her talent and ability so much.
Here are a few of her pieces I love the most:
I absolutely adore the work she did for the Deptford Project. I absolutely adore her use of colour, she is not afraid to experiment. I have the same attitude to colour as Morag, I love to just throw every colour out there at a design, to give it personality and to make it visually appealing and hypnotic in a way. This piece is a clash of colours, type and illustration, it looks like the train smashed into a print factory, it is chaotic but at the same time in a way organised, I absolutely adore it!
Information overload or what? You will definitely not get lost in this building. The wayfinding she created for Westminister Academy, just screams out at you, Morag was definitely not afraid to use garish colours at weights and sizes most would hide away from. This ballsy attitude that Morag has is so risky but it pays off, she is not afraid to mix it up, she is not afraid to break the mould and upend the rules of design. She is doing design her way, on her own terms and it is working for her.
If you would like to see any of her work visit here!
I will update on how her lecture went!
Brooklyn Fare.
October 28, 2009
New York based Mucca Design created the branding and design for a new grocery store called Brooklyn Fare. The store sells healthy, environmentally friendly food. Mucca designed a custom typeface, color palette, and in-store graphics from packaging to uniforms to interior design. The above diagram is how Mucca summed up this project on their website, it is quite quirky. Mucca said their goal in this design was “to position this smaller, neighborhood store to be able to compete with the national grocery giants.”
The typography Mucca designed is called Fare Serif, and it was designed to be used in large formats. It is such a clean, fresh and playful typeface. The type is only ever represented in white or black which looks extremely fresh and predominant upon the four colour palette. I absolutely adore this branding, it is so fresh and innovative. There is no over design, there is not too much information, there is no logo, it is just simple, plain text that is so easy on the eye that it just begs to be read. The slogans on the in store design are so quirky and fun and extremely friendly. Me being me I would have to collect each piece of the design, just to have it all.
The napkins are so quirky ‘wipe that smile on your face’, ingenious, it communicates with the customer, something that almost all grocery stores fail to do. Just reading the napkin would make you smile and feel good. The layout and spacing of the type is so cleverly done, it all just fits so perfectly together, throughout all of the treatments. On the napkins the type is all in the same typeface, in the same weight, but in differing sizes but even at that you still know that the smaller font is the logo, or the shop name.
I want to work in this store, who knew orange could be so beautiful. The quirkiness of the uniform just adds to how inviting the store is. ‘We know our store front to back’, which makes the employees so approachable, the uniforms again beg for you to go to the wearers. It is such a simple yet such an extremely powerful piece of design. The designers went straight back to basics, and have succeeded. They have created an extremely exciting and innovative piece of design that I believe will stand the test of time. I want to hop on a plane to Brooklyn to see this design in its environment.
Check out more of Muccas designhere!
Obama.
October 28, 2009
I was looking through the Logo Design Love website, when I found an extremely interesting post on it that brought you through the contenders for the Obama branding for his 2008 Presidency Campaign. Sol Sender, led the design team for the Obama 08 logo and interestingly enough he had never worked on a political logo before. These were some of the ideas that he and his team came up with that just didn’t cut it.
This is Option 1. It is an interesting idea, just using blue, with clever use of reflection. It is quite interesting how half of the ’08 is present but it is still readable. It is quite quirky with the use of reflection, it catches your attention. I think however that it probably isn’t suitable for a presidency campaign. It is extremely corporate, and I think a bit too similar to many other designs. It is very straight and bland, it is missing substance.
This is option 2. Personally I absolutely adore overlaying colours, especially in type, it just is so eye catching and so beautiful, it just adds to text, without having to do too much. This logo has an interesting layout, the 0’8 being the most predominant, with the campaign info to the side. It is quite an interesting design, the layout would be quite interesting turned 90 degrees clockwise, I could see it being used on many different treatments either way. It is very patriotic in colour choice with the red and blue against the white, which is quite an important statement for a Presidency Campaign, it means that the American people can associate with the logo. It is a very clean, fresh and modern design, but I am not to sure if the ’08 in scale should be so predominant.
This is option 3. I actually quite like the idea behind this logo. I love how the designers have made the O and the B at the start of the name also represent an 0 and an 8. It is very quirky and eye catching and gives equal importance to both pieces of information. Again the designers used the patriotic colours of the American Flag. It is a very clean design, that is quite modern, it is youthful enough to reach out to first time or young voters and also modern and corporate enough to speak out to an older audience. I think it would be quite an appropriate design but it is still lacking in something.
This is option 4. This is an interesting approach to the logo, clipping an illustration into the 0, of ’08. It is in a way cheesy shown in this context but the designers presented this logo on many different treatments and in some it actually looked quite interesting and appropriate. I wonder why the designers chose to put a picture of a landscape instead of some other photograph that would represent the candidate or their ideologies, but I suppose in the same breath I can see that it could represent the future, a bright future, or even a breath of fresh air that the candidate it bringing.
This is option 5. This is quite an interesting logo, using speech bubbles to communicate the information. Again the designers used the patriotic colours; red, white and blue. It is quite a contemporary design, it is very youthful and for this reason I can see why it was not chosen. It is not very appropriate for a presidency campaign, it is too playful and looks more like branding for some sort of advertisement trying to sell something to a target audience of 18 to 25 year olds. It is completely detached from the majority of the population especially those who will vote. It is not serious enough, and does not say anything about the candidate. It is an interesting design, with interesting layout and it could work so beautifully on another project but I feel that it is completely inappropriate for a presidency campaign.
This was the winning design. The logo moves forward from the above design of the 0 with the picture in it, instead it is a beautiful logo, of the stripes of the American flag, with a sun rising over it. It is a very powerful and beautiful design, the type works well with it, using differing shades of blue. It is modern yet it is a timeless logo that will last, as it is so simple yet not bland, it invited the viewer in a communicates through image. It is beautiful, and inviting and reaches out to wide target audience. It would work beautifully in many different treatments which the designers showed throughout the entire campaign.
It is interesting to see the progression of how a logo like this is designed and where the design originated from. It is also extremely interesting to see especially for a student designer like me, that all designers go through a lot of prep work and quite a few design ideas to get to the final, perfect one.
Marcus Hausser.
October 18, 2009
I stumbled across this amazing Brazilian photographer called Marcus Hausser, when I was looking through blogs. When I saw the above photograph I was instantly pulled in. It is a powerful piece of art, a portrait photograph of what looks like an older woman, made all from hands. The same with the one below a portrait of a Punk, Mohawk and all, again all created using hands. They are so beautifully composed and lit, it is such an exciting and clever idea. Illusions have always been popular within all branches of the art and design world, but this is so different from anything I have ever seen! It is ingenious and just messes with your mind, amazing!
When I then explored more and found this SITE (which is used to showcase his work) I came across this amazing series of photographs Mark done for a Fiat Campaign. Each I think show how different Fiat vehicles are used, there is a School Bus Driver, and Fruit and Fish deliverer. Every picture is composed in the exact same way, the driver squished, holding the steering wheel with the contents of their vehicles squeezed in around them as if you are looking in through the front window. This composition works especially well in the school bus photograph, the kids add a certain amount of humour to the piece. The colours are so vibrant in all three photographs, they are instantly eye catching, they are so unusual and extremely cleverly done. At first glance you would not think that they were for a campaign, that they are actually trying to sell you something, which is a very powerful thing! I absolutely adore his work, he shows immense talent, and he has a unique way of creating each photograph to look like a piece of artwork, which are timeless. I will insure I keep stopping by his site awaiting more work to feast my eyes upon.
the Anti-Theft Lunch Bag.
October 18, 2009
Designer Sherwood Forlee has came up with a clever solution for those whose lunch is constantly stolen by co-workers, classmates or partners: the Anti-Theft Lunch Bag. How amazing are they? I really want to get a pack. Green splotches that look like mould are printed on both sides of the plastic so anyone who had previously eyed up your sandwiches will think twice when they reach for it. It is such a simple solution when you think of it, repulse the thieves. Forlee was so clever in producing this product, it is so quirky and would attract many. I love the idea but personally I was pretty excited by the packaging for the bags. It is very american, the brown paper bag we are so used to seeing on TV, which american kids and adults alike carry their lunch in. It is such a simple packaging design, a brown paper bag, with simple small black type but it is so attractive.
Bags.
October 18, 2009
I was just looking through different design sites and blogs and I kept coming across many different shopping bag designs that were extremely quirky and eye catching and it made me want to delve into this genre of design more to see what I could come up with, and here are just a minute few of the many I found:
The brass knuckle bag design for Clothes In Closets, was the first bag I came across and I was instantly extremely excited about the design. How quirky and different is it? If I saw someone carrying this bag in the street I would go straight to the shop and buy something, anything, just so I too could own one of these bags. It was designed by Leo Burnett Lisbon ad agency. The idea behind the brass knuckles was to apparently protect the garments inside the bag from others, which is quite a humorous design solution. The black against the silver too make it quite sophisticated even with the violent knuckles, it’s urban, street, chic.
This is an extremely smart design for a turkish department store chain; YKM. You do not usually see the strap of a bag being taken into consideration when a bag is being designed, it is usually an after thought and is only ever there for its function, so this is such a beautifully thought out design. It is such a sophisticated design. I love how the user interacts with the design, to provide motion to the photograph of the woman jumping over a jump rope.
This is an extremely clever and humorous design. It instantly catches your eye. It is for a German company; Stop’n Grow is a bag that is primarily for advertising the product and it’s supposed to look like a hand being bitten. I could not find the name of the company whom designed this bag, so if anyone could tell me their name I would greatly appreciate it as I would love to see more of their work.
This is a hard hitting design that would instantly catch your eye as it is such a strange scene to see, especially on the side of a shopping bag. It is for the Red Cross and was designed by Lem advertising agency. It is such a powerful statement and out of all of the bags I looked at, this is the one that hit me the most, in terms of the message that is being portrayed. It is not a shameless attempt at grabbing others attention and pulling money out of purses to spend on pointless items, instead it is a statement of life. It is trying to catch the eye of others and trying to provoke interest and feeling inside of them, to ignite interest in the cause of the red cross to help save lives.
As soon as this popped up on my screen it instantly caught my attention. It is a Panadol Shopping Bag, that is supposed to represent a headache. It looks like the mans hair is being pulled as the subject throws the bag over his back. Again I could not find the master mind behind this design. If anyone knows the designer of this bag please let me know. It is a hilarious design that begs to grab attention, it is so unusual, and extremely quirky, it is interactive design at its finest, incredibly smart and one picture instantly sells the product.
Hangerpak.
October 18, 2009
Throughout my career as a designer, I want to strive to create environmentally friendly design that do not drain natural resources, that do not release harmful toxions or pollute the environment in any shape or form, so I am constantly searching the internet and books to find solutions or inspiration to all design projects that way come my way.
Designer Steven Haslip won first prize in the D&AD 2007 student awards, with this environmentally friendly design for packaging for online clothing companies. The concept for ‘Hangepak’ came from his own previous experiences with online shopping. He describes the inspiration of this piece on his website by writing; ‘I buy t-shirts online and they always come wrinkled and I always run out of coat-hangers. So I designed a sustainable, reusable way to send and keep your t-shirts. As you open the package you create a coat hanger. The packaging could be made from recycled material whether it is card or plastic and the only waste is the green tear-away tab.’
It is completely ingenious, and in the worrying environmental climate we live in and in a world where people are starting to grow an environmental conscious, it would attract people to buy a certain product if they new doing so would help the environment. I am not too sure how to describe the concept, ‘gimmick’ cheapens the whole design. It is such a simple design, but such a smart design at the same time. It is such a simple solution to the amount of packaging that gets thrown out and with the recession the world is struggling in at the moment, it is nice to know that once you buy the t-shirt you have bought a hanger too. It is also a cheap design to produce, and could be produced in many different materials. I adore design that is interactive and that requires the user to think. This is a beautiful piece of design that would attract attention and actually encourage people to buy a t-shirt just to get the packaging.
if you would like to see anymore of Steven’s work check out his site:HERE!
MAD.
October 11, 2009
Whilst researching for my latest Universtiy project I came across some branding that Pentagram designed for the Museum of Arts and Design in New York. I instantly fell in love with the branding, it is so fresh, vibrant and modern. I absolutely adore Modular typefaces, they instantly catch my eye and they stand out in a sea of traditional typography that bombards us everyday. The typeface is not instantly easily read and I think that that mystery adds interest to it and pulls people in to investigate more, to discover the contents. The use of colour by Pentagram for this project I feel has helped it succeed. The above image is the logo that Pentagram came up with. The different patterns and colours they used to block in the typeface shows how dynamic of a design it is. The feel of the type can instantly change by altering pattern or colour; the wood gives it an environmental feel and the solid colour gives it a modern, youthful feel.
These are some promotional posters that were created, and I am so inspired from the use of colour. It is that that catches the eye and draws you in to the poster to enquire on its content.
These are some promotional postcards that Pentagram created for the museum. I again adore the colour use for each individual different postcard design, and the witty comments on each, its very clever and a great way to grab attention. If I saw these postcards I would want one of each, they are so exciting and inspiring. Modular type is recreated a lot these days for promotional means especially around Belfast, its seems to be the trend but there is just something fresh and different about this design, I don’t feel like I have seen it before, I think that again, that is due to the vibrant and experimental use of colour.
Like the postcards this follows the same idea, with the use of vibrant colour against a black backdrop and witty use of statements. This is advertising that Pentagram created for Buses in New York, if I saw this bus drive past it would instantly catch my attention, it is so big and bold and in your face, the scale and colours just scream at you to look at them.
Finally this is the branding for bags for MAD, the colours are so exciting, the pink is so vibrant and the pattern of the logo really jumps out, it is so fresh and differs from the other branding in way of colour and pattern. This is why this branding it so exciting, the colours differ, as if the branding is constantly being reinvented for different treatments which keeps it fresh and pulls you in to see how it differs and what it has to offer. It feels like a set of design that you just have to collect each piece! I am so inspired by this piece of work, especially its vibrant use colour.
