Fridgeezoo.
March 8, 2011
I am obsessed with these beautiful creatures! Fridgeezoo is the best Eco friendly product out there. These animal themed cartons let you know when you open the fridge door for too long, letting the fridge cool, meaning more energy and work is required from the fridge to regulate the temperature. Such a smart, chic idea! Thanks to the Dieline for introducing me to my new obsession.
I cannot choose between the Penguin and the Walrus.
Wrapped By Housemouse.
September 21, 2009
Housemouse is an Australian Graphic Design Studio, which have created this beautiful wrapping paper called ‘Wrapped by housemouse’. It is created using vegetable inks and 100% recycled, Australian, acid free, pH neutral white paper. It has won many awards for its eco friendly design. Miguel Valenzuela is the creative director of the company and he came up with the design concept. He got the idea from a previous project where he had created an A1 sheet with graphics on one side and text on the other side for a poster. When he discovered how successful of a design that it was, he realised how successfully it could transfer as wrapping paper. I adore how the company has used a one-colour-on-white design, it is absolutely beautiful it looks like the design has been stamped on. Why I instantly fell in love with this design is due to its eco-friendly designs. I admire any designers who choose to be completely eco-friendly in their print design. In the current global climate we are in, designers who design for print especially, need to be conscious of their impact on the planet. I think it also shows how vibrant vegetable inks are and how crisp recycled paper is, neither take anything away from the overall look. Miguel says “It doesn’t need the glossy feel to give it a punch”, which I think is so true.
Check out more work on their site: Housemouse
