ISTD Brief.
March 8, 2011
Next year I will be choosing my ISTD/ D&AD brief and so I have been looking into work that previous students have created. I found this beautiful piece by Rishi Sodha, I was instantly pulled in by the presentation, the beautiful, chic black packaging, and the explosion of the individuality wrapped posters. A beautiful controlled and executed piece.
Rishi is a very talented, award winning designer, I’m sure Rishi’s career will be very successful. On Rishi’s website Rishi explains the thoughts and process behind the concept:
“The original brief was to explore the concept of 100 and its significance.
As such, in this project I decided to answer the question: If we are defined by the people we know, can you be defined by your relationships with 100 people? 100 people were each given 100 seconds to answer 3 simple questions about an anonymous person, referred to as X. These posters look at their answers & invite the viewer to make their own judgements of the anonymous subject.”
Publication.
January 29, 2010
In the last semester at university we as a class undertook the task of creating a publication, that would be sent out to local and international studios to showcase the talent within our year. This project was a group project, and the class was divided into groups of 3, and we were each given a studio or creative to interview. After the interview we had to design, and come up with a proposal for the publication, whether it be print as in a book, a collection of cards, or posters or be it media, in the form of a DVD or CD, or a website. My group received the amazing opportunity to interview Dublin Creative, Creative Director for Dynamo and Co Founder of The Small Print; Richard Seabrooke. It was an overwhelming task to undertake, interviewing a designer of such calibre and then designing some form of publication that he would then see, and would be tied to him. The pressure was at times overwhelming but I think that just added to the creative process, as a group we broke up designing and working on different parts of the proposal. One of us designed posters, another packaging and another quotes from printers etc.
These are some of the pieces that I created for this project. My main task was to create posters for the publication. We had decided to propose to the class that we create a package which inside housed 18 posters, each creatives interview on one separate poster. Double sided and full colour, one side holds an interview designed using a beautiful typographic layout which compliments folds and the otherside an illustrative poster that in some way represents the subject.
I created over twenty designs for the poster. I adore the colours and the modular typography used in the branding for Richard’s company The Small Print, and the idea of modular shapes and colours is what I ran with, when creating the posters. Some where photomontages, some purely typographic, so illustrative and some a mixture of all. The poster was thin long rectangle, made from two squares. The fold was two diamond folds on each of the squares. Each poster, is received as a square, and it unfolds beautifully, I think it is an extremely exciting fold.
I created this little cost effective envelope (as a cheaper alternative to the beautiful one that we had proposed that Rory Murphy designed). It is created out of a piece of tracing paper, with the name of the participants wrapping around it, and a beautiful bold sticker begging the recipient to open it. I wanted the envelope to be visually exciting and intriguing.
The idea then being that once the envelope was opened 18 mini squares would be awaiting inside, to be opened and the viewer would be faced with a informational interview, that they can read and then once finished they can stick up the posters of their choice, if not all of them, in their offices.
Below is the contents of the package that the recipient would receive. Unfortunately, this proposal was not chosen although we put up a good fight and I am extremely proud of this piece of work.
Displaying Word and Image.
January 19, 2010
I had previously shown some of my initial ideas for this project in an earlier post. We were given the chance for our designs to be chosen for a live project, unfortunately my design did not make the short list but I was quite pleased with the outcome of my piece, but in the end my design was too youthful and deemed not appropriate for the audience. We had to design generate a new brand for a conference happening at the University nest year. The conference is called ‘Displaying Word and Image’. Unfortunately with this project we were working blind, as we did not get the chance to talk to the client about what they wanted or most importantly what was appropriate. All we received were some powerpoint slides with work the client liked from the likes of Alan Fletcher and Si Scott, so to me the field was wide open with the possibilities of design for the branding of this conference. I took that attitude and ran with it.
This is the entire conference pack that I designed. I drew my inspiration from Tiffany Stain Glass, I have always been fascinated by it. It is so delicate and beautiful and the vibrancy is absolutely breath taking.
This is the conference poster that can also work as a flyer or a pdf email.
This was my proposed conference booklet cover, I wanted it to be vibrant and simple. I used a multi-coloured palette for this as I wanted colour to differentiate each piece of literature at the conference.
I felt that the colours together complimented each other beautifully.
Here are some further pieces that show how I tried to effectively use type, line and colour to compliment each
other and break up the format and show hierarchy.
Inspiration.
January 13, 2010
I like to collect quotations, my chalk wall is thick and fast becoming a shrine to inspirational quotes I have collected, from books and websites. I draw immense inspiration from words of others, especially when struggling with design problems and solutions, it is very inspiring to read the words of Paul Rand or Milton Glaser, who have the words to sum up that situation and carry you through. It is inspiring to know that fellow designers have been in the same situation and these are the words that carried them through, so here are a few quotes that I adore and I hope that you too can find inspiration in them.
“Think of and look at your work as though it were done by your enemy. If you look at it to admire it, you are lost.”
Samuel Butler
“Any activity becomes creative when the doer cares about doing it right or better.”
John Updike
“I am still learning.”
Michelangelo
“Curiosity about life in all of its aspects, I think, is still the secret of great creative people.”
Leo Burnett
“I am enough of an artist to draw freely upon my imagination.”
Albert Einstein
“Simplicity is not the goal. It is the by-product of a good idea and modest expectations.”
Paul Rand (I can relate to this)
“Life beats down and crushes the soul, and art reminds you that you have one.”
Stella Adler
“I think an artist has always to be out of step with his time.”
Orson Welles
“When you photograph people in colour you photograph their clothes. But when you photograph people in B&W, you photograph their souls.”
Ted Grant
“Limitations live only in our minds. But if we use our imaginations, our possibilities become limitless.”
Jamie Paolinetti
“Art has to move you and design does not, unless it’s a good design for a bus.”
David Hockney
“Creativity is allowing yourself to make mistakes. Design is knowing which ones to keep”
Scott Adam
“Graphic design is the paradise of individuality, eccentricity, heresy, abnormality, hobbies and humours.”
George Santayana
A great quote for students:
“I am always doing that which I cannot do, in order that I may learn how to do it.”
Pablo Picasso
“The first mistake of Art is to assume that it’s serious.”
Lester Bangs
“Colour does not add a pleasant quality to design – it reinforces it.”
Pierre Bonnard
“The distance between insanity and genius is measured only by success.“
Bruce Feirstein
“Creative without strategy is called ‘art’. Creative with strategy is called ‘advertising’.”
Jef I. Richards
“Good design begins with honesty, asks tough questions, comes from collaboration and from trusting your intuition.”
Freeman Thomas
Personally I gain so much inspiration from the truth behind this quote:
“A new idea is delicate. It can be killed by a sneer or a yawn; it can be stabbed to death by a joke or worried to death by a frown on the right person’s brow.”
Charles Brower
“An essential aspect of creativity is not being afraid to fail.”
Dr Edwin Land
Feel free to add to this!
Opening Doors.
January 3, 2010
Whilst researching for my current Ethics project I stumbled across The Co-operative Bank animations. The Co-operative have created many shorts highlighting the many concerns of their corporate responsibility and Ethical Policy. Each short is different, and are all beautifully put together and are quite hard hitting and rather powerful. I am extremely impressed by what they stand for, they won’t take on clients who fund or arm war, who use animal testing, sweat shops and that is only a few of many. This above film is created by Matte Black films. It is my favourite of all of them as I adore the illustrative style, it is so rough and raw and works so well in the environment, it looks so used and sterile. I love the letterbox style framing too, it adds to the overall eerie feel of the piece as if you are peeking in at something you are not supposed to see, and that just sums up the whole idea of the piece. The choice of sound works so well too, it is spine chilling. Amazing work! YouTube the rest of the videos, you will not be disappointed!
Ethical Responsibility.
January 3, 2010
My current project for university is on the category of ‘Issues’. Issues that effect a designer daily, that they do not necessarily consider. For me this is an extremely captivating subject as it is one that I have battled with since the age of thirteen when I decided that a future in design was for me. In second year at secondary school, I had my first taste of graphic design. We were given the task to brand a sweet wrapper, we could name it and design it however we liked. The overall designing for me was exciting but it was not as exciting as the copious amounts of research I had done for the project. It opened my eyes to the world of design. Everything I had taken for granted for thirteen years began to look different to me and had new life. I had never actually realised brands or design before. I had never actually realised that there were artists/designers out there creating these logos and packaging that I handled everyday in life. It was amazing, a total wake up call. From a young age I had wanted a career in art but that day I stood up and presented my design, I knew that this was my future, that I wanted to create art that would interact with people daily on a global scale. The power of design seduced me and instantly pulled me in, I was hooked.
Through the next five years as I honed my knowledge of graphic design, and became accustomed to the design community and history, I began to get disheartened. I worked in a graphic design agency for three summers and it actually made me rethink if design was definitely what I wanted to do. Milton Glaser has always been my design icon, he is someone who has done design on his own terms and his designs have had such power and have defied the test of time. His designs embody power and strength. He is respected for standing up for design issues such as ethics and digital design. His strength was incredibly inspiring to me, he is out there to make a difference to leave his mark on the world, and I feel that he wants his designs to in some way help the world. Milton Glaser was to me the model designer and I naively thought that every designer fed on this same desire, and strived to take advantage of the power of design to help change the world.
I was sorely disappointed with my first tastes of the industry. Greed and money seemed to feed the designer. Yes Men. Taking on any job they could to make money. The company was making horrible business cards for a woman who taught aerobics in her sitting room. They were making marketing leaflets for local chemists and were ripping images from stock websites to do so. They were also making flash films for a local casino. This was not what I had expected, it was so cold, so sterile. The designers were like machines, pumping out one stale generic design after another. Where was the creativity, where was the drive to be your best, to break moulds, to aspire to create ground breaking design for each client no matter how big or small? Where were the designers morals, did they ever think of the consequences of their design? At that point I thought my career was over before it ever began. I know that may sound a little over the top, but you have to remember I was naive, I was only seventeen, and I had big hopes and dreams. I am sure these designers had started out with the same passions as any student, but the industry may have hardened them.
These hopes and dreams still remain, I decided to carry on on the path I had started on at thirteen, with the deep need to change design, to create design I wanted to create, not for money, not for fame, not for power, but so that I can be proud with myself, that I can sleep at night knowing that I had done something good. I know that there are many inspirational designers out there leading the battle in using the power of design to change the world and to change the way of thinking for the best. But there are still designers and companies out there who are only out there for the money, whose passion in their hearts have been over run with greed. For me personally I have not chose a career in design to get rich or to gain fame within the design community, I am not here to sell my soul. I am here to do what I love to do for the rest of my life, despite what I may have or not have in my bank account, it will never be about money. I have been brought up with strong morals, my mum works for trade unions as a representative. As I kid I was never allowed to go to the Disney shop, or wear Nike, or Gap clothing, we were not allowed Coca Cola products in the house etc. I will never go against them so that I can put food on the table, for a company to sustain poor treatment of their staff. I would prefer to get a part time job than to sell myself out. I will never work for a client who is tied in anyway to arming or funding any war. I will never work for a company who have inhuman staff treatment policies, who employ child labour, or whom prevent their staff their basic rights such as trade unions. I will never work for a company whom use animal testing in any shape or form. I will never work for a client whose products are known to have harmful or deadly consequences on life. Design has power, if each designer stood up against these companies and said NO! united, we could make a difference. Companies would have to compromise, they would have to wake up to the effects of their daily business.
I know some would say that if you go into the design industry so headstrong, you will never design for anyone, as every company is immoral in some way. Call me naive, call me sheltered, but these morals are so important to me. I would prefer to have to fight for my beliefs and create work that I am proud of, that allow me to affect the world and make people stop and think. I would prefer for me to have to scrimp and save for ten years, taking on only the jobs I would be happy and proud to do, to one day gain respect not only from the design community but from those outside it. I would love for some future design student to stand up and give a presentation on me and say I admire Karla Burns because she always stood up for her beliefs, just as I believe Milton Glaser has.
Bicycle Film Festival ’09 Trailer.
November 25, 2009
I adore this video, it is absolutely amazing, I was so excited when I first saw it. The Bicycle Film Festival ’09 trailer was created by Marco Mucig. It is such an innovative and interesting way of presenting type, and presenting a title of an event. The layout and flow is effortless, and it looks so simple but this is what makes it so visually appealing, it just pulls you in right up until the final second. The set up of the frames are gorgeous, the use of light adds to the vibrancy of the scenes. It is just a highly polished, quirky piece of video, that is exciting from start to finish. Marco Mucig has a very ecclective selection of his work on his website, which is a visual explosion of colour and illustration it is absolutely stunning work, check it out HERE!
Word and Image.
November 15, 2009
Our first university projects this year was a live project to create branding for a conference that is set to be held in the university later next year. The conference is called Displaying Word and Image, it is targeted to an audience of intellectuals probably late 20′s plus. This was the main obstacle in finding a solution for the branding and one that I had great difficulty with, I love colour and I love excitement but I had to control my urges to splash colour and experiment with type. I had to go back to basics. My first attempts at the logo did not go down well at my first crit, I had gone art nouveau, with a slight Si Scott influence, creating a big, bold beautiful ornate logo of the W&I brought together. It was like being led blind throughout this project, we never had any contact with the client so we had no idea what she had in mind, what she wanted, what colours she wanted. We had no idea what treatments the design would be used on, so we were creating something for someone we had no idea about, and that melted my brain and caused me to over think everything I did, and so I totally lost my way with it, and so I am still having to work on it to create something I am happy with.
I then had to take it right back to basics at that point, and this is what I came up with. Our tutor did not think the client would like the name of the conference made into an acronym so I found it quite hard to create branding with so much type. I tried to simplify it right down, from the type choice and the colour. I knew the branding was to be used on promotional literature, posters and conference stationary, so I knew that I could get away with big. This was a good starting point to help play with layout, but it just was too samey as a lot of design out there.
I then took the art nouveau idea and explored it further, I looked into stain glass and especially the Tiffany Stained Glass. I loved the use of colours and pieces which fit together to make this beautiful image. I loved the idea of everything to be connecting, and the conference will be fitting different ideas, opinions and techniques together. ‘Displaying’ is in the title of the conference and I wanted the logo to be representative, a stain glass style would show word in an image. I created a few different designs, and I experimented with colour but I was pretty sedate, I started with differing shades of blue staying safe, and then I started to add 3 colours together like the piece above. This piece is showing how the branding can be used on the conference literature.
I took the stained glass theme and experimented with it even further and I started to be a bit more creative with the colours, I came up with the idea of 4 different coloured logos, that could be used on different items, just to add interest and to visually separate the different pieces of information. The client did not choose my design and to be honest I was not surprised I knew that it would be too fresh and youthful for what she was looking for, but the experience was still worth it.
An idea that the client has picked and is being short listed is that of a very talented classmate Winnie Shek, check out her design here.
Morag Myerscough.
November 15, 2009
I am so excited, this wednesday night Morag Myerscough is giving a talk at my university, I am counting down the hours. I absolutely adore her work, she literally thinks outside the box and comes up with the most insane design solutions that are so appealing to the eye and mind. She has such a talent of engaging and interacting with her target audience in her design, she is definitely someone who inspires and instills passion in me, I am so excited to hear her speak, and hear how she thinks!
Morag set up her own cross disciplinary design practice in 1993. Over the past thirteen years she has created work for many large businesses, here are but a few of her clients:
Barbican Art Gallery: Future City exhibitions
The British Council: British Pavilion, 9th Venice biennale
Derwent Valley: Tea Building Signage
Science Museum: Future Face 2004 exhibition
RIBA:literature and exhibition
Architecture Foundation: Greetings from London, 2004 exhibition
Conran: bluebird branding and Conran Collection food packaging
Wedgwood: Rebranding all packaging 2005.
Her talents cross over many fields of design, but my favourite of all are the work she does in the field of wayfinding, it is so strange and out there. She is not afraid of doing signage that is in your face, and screaming at you from every angle. Her work is made to be seen, it has a purpose and I suppose her success in doing so is why I admire her talent and ability so much.
Here are a few of her pieces I love the most:
I absolutely adore the work she did for the Deptford Project. I absolutely adore her use of colour, she is not afraid to experiment. I have the same attitude to colour as Morag, I love to just throw every colour out there at a design, to give it personality and to make it visually appealing and hypnotic in a way. This piece is a clash of colours, type and illustration, it looks like the train smashed into a print factory, it is chaotic but at the same time in a way organised, I absolutely adore it!
Information overload or what? You will definitely not get lost in this building. The wayfinding she created for Westminister Academy, just screams out at you, Morag was definitely not afraid to use garish colours at weights and sizes most would hide away from. This ballsy attitude that Morag has is so risky but it pays off, she is not afraid to mix it up, she is not afraid to break the mould and upend the rules of design. She is doing design her way, on her own terms and it is working for her.
If you would like to see any of her work visit here!
I will update on how her lecture went!
Folds.
November 4, 2009
Yesterday morning at University we were given a project with a hand in time of 5pm that evening and this was my outcome. We were given the task of using an A3 page and considering folds had to create a layout that would incorporate; a title, 5 words to describe the title and one paragraph on the title. We were not allowed to use images, just text and we were only allowed to use one typeface. Our main project in this module is a publication, in which we are split into three and put into 17 groups, each tasked with interviewing either a designer, an illustrator, or a photographer. My group received the amazing opportunity of interviewing the incredibly talented and innovative designer Richard Seabrooke (of Dynamo and The Small Print), and so to make the design appropriate I decided to create a piece on Richard Seabrooke. I used Futura Condensed as my typeface as it was one of the fonts he likes. I also decided on cutting down my A3 page to a square (29.7×29.7), and created a double sided print using a fancy fold, just add a quirky edge and grab interest of anyone whom may choose to open it up to see more. I wanted a fold that would excite viewers, a fold that they wouldn’t suspect at first glance or touch. I chose brown, pink and white as my colour palette as I wanted quite a muted palette so that it all works softly together and that no part of the design is fighting to be seen. Let me know what you think about the design!
How is looks when you first open it and discover the fold, I designed it so that ‘Richard’ ran along the fold.
Its just like a hinge then, you pull one edge and it all opens out flat.
The text wraps around the centre.
Obama.
October 28, 2009
I was looking through the Logo Design Love website, when I found an extremely interesting post on it that brought you through the contenders for the Obama branding for his 2008 Presidency Campaign. Sol Sender, led the design team for the Obama 08 logo and interestingly enough he had never worked on a political logo before. These were some of the ideas that he and his team came up with that just didn’t cut it.
This is Option 1. It is an interesting idea, just using blue, with clever use of reflection. It is quite interesting how half of the ’08 is present but it is still readable. It is quite quirky with the use of reflection, it catches your attention. I think however that it probably isn’t suitable for a presidency campaign. It is extremely corporate, and I think a bit too similar to many other designs. It is very straight and bland, it is missing substance.
This is option 2. Personally I absolutely adore overlaying colours, especially in type, it just is so eye catching and so beautiful, it just adds to text, without having to do too much. This logo has an interesting layout, the 0’8 being the most predominant, with the campaign info to the side. It is quite an interesting design, the layout would be quite interesting turned 90 degrees clockwise, I could see it being used on many different treatments either way. It is very patriotic in colour choice with the red and blue against the white, which is quite an important statement for a Presidency Campaign, it means that the American people can associate with the logo. It is a very clean, fresh and modern design, but I am not to sure if the ’08 in scale should be so predominant.
This is option 3. I actually quite like the idea behind this logo. I love how the designers have made the O and the B at the start of the name also represent an 0 and an 8. It is very quirky and eye catching and gives equal importance to both pieces of information. Again the designers used the patriotic colours of the American Flag. It is a very clean design, that is quite modern, it is youthful enough to reach out to first time or young voters and also modern and corporate enough to speak out to an older audience. I think it would be quite an appropriate design but it is still lacking in something.
This is option 4. This is an interesting approach to the logo, clipping an illustration into the 0, of ’08. It is in a way cheesy shown in this context but the designers presented this logo on many different treatments and in some it actually looked quite interesting and appropriate. I wonder why the designers chose to put a picture of a landscape instead of some other photograph that would represent the candidate or their ideologies, but I suppose in the same breath I can see that it could represent the future, a bright future, or even a breath of fresh air that the candidate it bringing.
This is option 5. This is quite an interesting logo, using speech bubbles to communicate the information. Again the designers used the patriotic colours; red, white and blue. It is quite a contemporary design, it is very youthful and for this reason I can see why it was not chosen. It is not very appropriate for a presidency campaign, it is too playful and looks more like branding for some sort of advertisement trying to sell something to a target audience of 18 to 25 year olds. It is completely detached from the majority of the population especially those who will vote. It is not serious enough, and does not say anything about the candidate. It is an interesting design, with interesting layout and it could work so beautifully on another project but I feel that it is completely inappropriate for a presidency campaign.
This was the winning design. The logo moves forward from the above design of the 0 with the picture in it, instead it is a beautiful logo, of the stripes of the American flag, with a sun rising over it. It is a very powerful and beautiful design, the type works well with it, using differing shades of blue. It is modern yet it is a timeless logo that will last, as it is so simple yet not bland, it invited the viewer in a communicates through image. It is beautiful, and inviting and reaches out to wide target audience. It would work beautifully in many different treatments which the designers showed throughout the entire campaign.
It is interesting to see the progression of how a logo like this is designed and where the design originated from. It is also extremely interesting to see especially for a student designer like me, that all designers go through a lot of prep work and quite a few design ideas to get to the final, perfect one.
Hangerpak.
October 18, 2009
Throughout my career as a designer, I want to strive to create environmentally friendly design that do not drain natural resources, that do not release harmful toxions or pollute the environment in any shape or form, so I am constantly searching the internet and books to find solutions or inspiration to all design projects that way come my way.
Designer Steven Haslip won first prize in the D&AD 2007 student awards, with this environmentally friendly design for packaging for online clothing companies. The concept for ‘Hangepak’ came from his own previous experiences with online shopping. He describes the inspiration of this piece on his website by writing; ‘I buy t-shirts online and they always come wrinkled and I always run out of coat-hangers. So I designed a sustainable, reusable way to send and keep your t-shirts. As you open the package you create a coat hanger. The packaging could be made from recycled material whether it is card or plastic and the only waste is the green tear-away tab.’
It is completely ingenious, and in the worrying environmental climate we live in and in a world where people are starting to grow an environmental conscious, it would attract people to buy a certain product if they new doing so would help the environment. I am not too sure how to describe the concept, ‘gimmick’ cheapens the whole design. It is such a simple design, but such a smart design at the same time. It is such a simple solution to the amount of packaging that gets thrown out and with the recession the world is struggling in at the moment, it is nice to know that once you buy the t-shirt you have bought a hanger too. It is also a cheap design to produce, and could be produced in many different materials. I adore design that is interactive and that requires the user to think. This is a beautiful piece of design that would attract attention and actually encourage people to buy a t-shirt just to get the packaging.
if you would like to see anymore of Steven’s work check out his site:HERE!
Paperjam.
September 21, 2009
I am so excited about this event. If you are out an about this friday the 25th September in Belfast, there is an event been held by Paperjam design studio, and it’s part of Belfasts Culture Night ’09. It is happening in the Cathedral Quarter, Belfast at 8.30pm.
Paperjam are going to project from their office in Waring Street a huge live draw and they will be using nearby buildings on Waring Street and Hill Street as their enormous canvas! It is summed up well on the Paperjam website: “The creative folks in Paperjam will be joined by friends from the creative community to present an ever-changing piece of ephemeral, site-specific fun/art.” It’s going to be a great night!
Wrapped By Housemouse.
September 21, 2009
Housemouse is an Australian Graphic Design Studio, which have created this beautiful wrapping paper called ‘Wrapped by housemouse’. It is created using vegetable inks and 100% recycled, Australian, acid free, pH neutral white paper. It has won many awards for its eco friendly design. Miguel Valenzuela is the creative director of the company and he came up with the design concept. He got the idea from a previous project where he had created an A1 sheet with graphics on one side and text on the other side for a poster. When he discovered how successful of a design that it was, he realised how successfully it could transfer as wrapping paper. I adore how the company has used a one-colour-on-white design, it is absolutely beautiful it looks like the design has been stamped on. Why I instantly fell in love with this design is due to its eco-friendly designs. I admire any designers who choose to be completely eco-friendly in their print design. In the current global climate we are in, designers who design for print especially, need to be conscious of their impact on the planet. I think it also shows how vibrant vegetable inks are and how crisp recycled paper is, neither take anything away from the overall look. Miguel says “It doesn’t need the glossy feel to give it a punch”, which I think is so true.
Check out more work on their site: Housemouse
Play More Notebook!
August 24, 2009
I saw these advertised in this months Computer Arts Magazine Issue and now Im obsessed I have to get one! They are £12.50 and you can get them from Trapped in Suburbia. They were designed by a company called Trapped in Suburbia. They are advertised in Computer Arts as perfect ‘for when that genius idea doesn’t quite materialise’, and according to the magazine when this happens ‘waste paper basketball is the designers’ sport of choice’.
As you can see if Basketball isn’t your sport of choice, within the notebook you can choose from football, American football, baseball, basketball, tennis, pool, golf and volleyball! Isn’t this the most exciting notebook ever, the amount of brainstorming students do in a design course, through projects and essays, and the amount of pages we throw out, we would really appreciate the novelty of this notebook.
This is such a fun design for a notebook and it just shows how you can take something that is practical used by most people everyday in all different walks of life and how you can shake up the design and take a risk and really make such a mundane piece of stationary incredibly exciting. The designers claimed that the inspiration for the notebook was;
“We wanted to get our clients moving behind their desk, so we’ve made up this notebook with on one side space to write and on the other side ball patterns. Just crumble up an piece of paper an you can play soccer, or rugby, or throw a tennis ball in your waste basket.”
The only downside is that maybe it isn’t that environmentally friendly.
